An increasing number of business owners are now convinced that Social Media offers massive potential which can be effectively leveraged for the growth of their business and have been devoting resources to making it an essential element of their marketing plan. However, most of them are finding it difficult to ascertain the effectiveness of their campaigns and to measure the Return on investment to justify campaign expenditure.

Why ROI is important

After all, it is the bottom line that...

One of the most common things that always seems to be missing from the small business philosophy to ensure their success, is where they are actually going.

The business owner tends to get focused on a great idea, and then charges headlong into making it happen without any real thought. Not really addressing where they really want to end up and by when. They may have some vague cloudy idea of where they want but really, there is no clarity.

Here is an idea that may help you get clear on...

Entrepreneurship is in the air. 54% of Millennials either want to start a business or have already started one according to a 2011 Kauffman Foundation Survey. In addition, 21% of freelancers are still enrolled in university. The barriers that discouraged previous generations' entrepreneurial aspirations have all but crumbled for today’s entrepreneur. The only viable excuse for not starting a business today is simply that you do not desire to do so.

1) Start-up Costs Are Zero.
For a business...

Small business entrepreneurs are familiar with start-up planning, exit strategy planning, and strategic planning. Of course, being familiar with and actually performing key success development planning are quite different. Entrepreneurs who excel at planning can quickly find themselves victims of their own planning process. As planning pays off, and business grows, many entrepreneurs become victims of their growth causing them to ditch the success planning process that set off their business...